Privacy Policy

Last updated: 24-07-2024

This Privacy Policy describes how Aussie Hue (the "Site," "we," "our," or "us") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on gentrythreads.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another person whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected in the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you submit directly to us through our Services may include:

  • Basic contact details, including your name, address, phone number, and email.
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information, including your username, password, and security questions.
  • Purchase information, including items you view, add to your cart, or add to your wish list.
  • Customer support information, including the data you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information we collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account information, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with the products or services you requested, to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for nor liable for the accuracy of the information provided to us by third parties, nor are we responsible for the policies or practices of third parties. For more information, see the section below, Third-Party Websites and Links.

How we use your personal information

  • Providing Products and Services: We use your personal information to provide you with the Services to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and allowing you to post reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending you marketing communications, advertisements, and promotional materials via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better customize the Services and advertisements on our Site and other websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly encourage you not to share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communication with You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be responsive to you, to provide effective services, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with powering our store with Shopify, visit https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better customize services, products, and advertisements on our Site and other websites.

Most browsers accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please be aware that removing or blocking Cookies can negatively impact your user experience and may cause some features of the Services, including certain functionality and general features, to become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How we disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners, including Shopify, to provide services and advertise to you.
    • Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct us, ask us to, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through the use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes described above in "How we collect and use your personal information" and "How we disclose Personal Information":

  • Category: Categories of Recipients
  • Identifiers like basic contact details and some order and account information
  • Commercial information like order information, purchase information, and customer support information
  • Internet activity or other similar network activity, like Usage Data

Vendors and third parties that perform services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer support partners, and data analytics providers)

  • Business and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, such content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties who have access to such information will respect your privacy or keep such information secure. We are not responsible for the privacy or security of any information that you make publicly available, nor for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including data you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those platforms without limitations on the use by us or by a third party. The inclusion of such links does not imply, by itself, any endorsement of the content on such platforms or of their owners or operators, except as disclosed within the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell (as those terms are defined under applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure during transmission. We advise you to use secure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request as permitted by law.

  • Right to Access / Know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
  • Right to Delete: You may have the right to request that we delete the personal information we hold about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with some exceptions.
  • Right to Limit and/or Opt-Out of Use and Disclosure of Sensitive Personal Information: You may have the right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
  • Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of these at any time by using the unsubscribe option in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.